Ill Manors Trailer Analysis ..

Analysing Ill Manors Film Trailer ..

Ill Manors film Trailer consists of taglines, release dates, credit block- institution information such as directors name, production and studio involvement, companies who fund and distribute the film, reviewers quotes with the ratings, main stars and the title of the film. Each of these conventions are really important as they help identify what the product is, this information gives the audience the background story and the making of the film which in some cases attracts a wider demographic. 

Ill Manors uses the tagline in the beginning effectively "We are products of our environment. Some environments are just harder to survive in." as it appeals to the audience and raises questions which attract the audience. The tagline connotes some places are harder to live in than others, estates with people selling drugs and having fights is much harder to live in than a calm and friendly place. The font of the tagline is  bold striking white behind a black background which makes it standout and because it's the only thing the audience see it means all the attention is focused on the tagline thus making the audience think about the film once read the tagline.

The release date is shown right at the end as the producers want it to be the last thing the audience see so it remains in their heads still with the white bold font in front of the plain black background. Underneath the release date are links on how to like or follow them on facebook and twitter which promotes the film through E-media this therefore is really successful as they want to attract a young audience, teenagers.

Ill Manors trailer distributor was Revolver Entertainment, the fact that this company is the distributor is really effective as they also funded for films like Kidulthood and Anuvahood which were box office hits and made a lot of revenue. Trailers are normally made and released on a reel (DVD) to he shown in rental stores for the audience to view them. Or some film trailers are put on apple.com website as long as the distributors pay for it. Ill Manors uses these conventions, they show the distributors company after showing a small clip of the film which straight away pulls the audience in. The trailers then says "From Visionary Artist - Plan B" which is really effective when wanting to attract a wider audience and helps Ben Drew promote his music career as well as the film (synergy) it's a form of cross promotion, also the location of the launch party they had to release the album fitted the concept of the film again cross promotion.

As the films a British low budget production they can't afford to hire famous main stars. Hence this film doesn't have famous Hollywood actors and actresses. Most of the actors and actresses are unknown and half of them must be doing this film for free, they might just want to get noticed. However if they could afford to hire famous actors it would attract the audience through star appeal. Many actors have their own fans and if they play in the film it would not only attract people who like the urban genre but also the people who like the actors films.

As all media products made have an audience in mind. The audience psychographics for Ill Manors would be reformers and strugglers and demographics from the age group of 18 to 34's both men and woman as the film promotes woman just as bad as men especially as the trailer shows two girls having a fight. The audience class for the film would fall into the group of D/E however, many people from the group of A/B's could be interested as they might find it interesting to view life through different eyes, a different observation.  

Ill Manors again is really effective when appealing to the audience, mise-en-scene is used through costume with the hoodies, dark cloths and hats, this all connotes a dominant representation, a negative and anti feel towards teenagers, kids who feel alienated from society thus appealing to the audience because they might be able to related to them. The props, the gun and the display of drugs again appeals to the target audience they want, as it's typical stereotypes of teenagers who live in estates, Medhurst theory.

The trailer is made really well with the quick cuts and fast movements, they've used all the action parts of the film for the trailer therefore making it look exciting and interesting thus appealing to audience which like the violence. The trailer uses montage editing which means it doesn't show the film in order, they've used clips from the whole film. The film leaves enigma codes which leaves hints and clues of the narrative thus, making the audience desperate to watch it to find out what the film's about, Barthes theory. In the beginning of the trailer you hear a Kirby's voice as he explains his relations with Chris, all the music and shouting in this part of the trailer is diegetic. This shows that because Kirby starts by telling the story, he's one of the main characters. Then someone else's voice starts to narrate, as they're talking the music is still playing in the back then when they show the action Plan B's song from the album starts playing which again is synergy as he's cross promoting both his film and music career. All the music played is parallel as it fits really well with the action shown. 

The genre for this film is Crime Drama, the genre's been represented through a lot such as the music, camera editing, settings, colours, lighting and the characters. The verse from the music lyrics played "We're all drinkers, drug takers every single one of us buns the herb". You see during the trailer people dealing drugs and drinking. As I mentioned above the music is parallel to the film because it all fits together, to be honest both the song and film compliment each other again cross promotion. The camera editing also represents the genre effectively as the fast pace shots adds to the dramatic feel thus making it look more exciting and entertaining. The location of the film is set in a East London estate, and even during the launch party of album, the location which was in a car park at night fitted the concept of the film, again synergy, it also fits the genre of Crime Drama.

The colours and lighting both also help represent the genre as, they use a lot of dark colours and not many bright lights except the natural sun light but they've put a lot of the bright shots in black and white to give it that dull, negative look which again represents the crime drama genre. Finally, the characters themselves all wear a lot of dark colours to blend it and not be so noticeable, the film has a lot of black people fighting and selling drugs which is a dominant representation on how black people are portrayed in the media nowadays but also represents the genre of crime drama.

Ill Manors Film Research ..

Ill Manors Film ..

- Research all the institutions involved in the production of Ill Manors. List them with a summary of what their contribution to the film was ..

Directed: Ben Drew - A music producer who made the film Ill Manors and then made the album and sound track that goes with the film.
Producer: Atif Ghani 

Distributor: Revolver - Revolver is a entertainment industry, a marketing-lead, all rights film distribution company, they also distributed successful films such as "Anuvahood" and "Kidaulthood". 

Studio: Film London - The capital 's film and media agency. Making London a major international film making and film culture capital; BBC Films - featured film making arm of the BBC and produced or co-produced some of the most successful films such as "Fish Tank".

- How much Ill Manors cost to produce (it's budget)?
£100,000

- How was Ill Manors funded?
The BBC Film company normally on a average give around £4 million to the films they produce. Meaning the rest of the films money came from the directer Ben Drew also known as Plan B. In order to complete the film's post production the distribution rights were sold to Revolver Entertainment.

- What is the target audience of Ill Manors? 

I would think the demographics for this film would be people in the D / E groups, young teenagers to young adult's, people who are unemployed or students who don't have a jobs because they're still under full time education. I also think the psychographics of this film would be targeted at strugglers as they feel alienated from society and can't really do much. Also, reformers as they wan't freedom of restrictions.  

- Who is the main distributor of Ill Manors?
The main distributors are Revolver Entertainment.

-How was Ill Manors promoted?

Plan B used this music career to promote the film by promoting the music album and sound track that was made after the film was made. Also, by doing live concerts and performances of the songs from the film and album. He then had a album launch party, the location also helped promote the film as it was set in a underground car park and Labrinth said "it's like a dungeon, but it works with the Ill Manors concept". 

- Compare this with a big budge blockbuster. What are the main similarities and differences?

- Ill Manors compared to Fast 5: 

The actors in Ill Manors aren't as known as the actors from Fast 5. Ill Manors can't afford to have car crashing, banks being knocked out and trains being destroyed, whereas Fast 5 can because they have a big budget.The locations of Ill Manors is on a estate and Fast 5 is set in Rio and has different locations within Rio. Fast 5 has a lot more audience viewers as it's the 5th film they made. Somethings they have that are similar is the concept, crime .. Fast 5 as the main characters plan to steal $100 million off a corrupt business man and Ill Manors isn't as big but has people stealing off one another and the film's based on the 2011 riots with the teenagers looting London. 

- How does the trailer for Ill Manors hook audiences into the narrative and pose questions that the film will answer? Identify 3 ways/techniques?

The trailer hooks audiences into the narrative because it looks exciting and entertaining. The editing is really effective with the use of quick shots as it adds to the action which is entertaining for many people. The song played at the end is all parallel and it's catchy. It sticks in the audience head, as the directer is a music producer it appeals to the audience which makes them want to watch it. Finally, the content of the trailer, Mise-en-scene .. the costumes with the hats and hoodies appeals to teenagers because that's what they can relate to, the violence is another thing most of the kids from the estates can relate to. The propps for example the gun and the drugs shows the film will be entertaining and will attract many teenagers. Mostly boys, however the trailer also shows women involved with the violence. Another reason girls would be attracted to this film is because a lot of the male actors are good looking, girls are attracted to the bad boy type thus appealing to girls as well as boys. 

- How does the trailer for Ill Manors balance plot and spectacle? 
Ask sir ..

- Think about the certificate of Ill Manors (18 certificate). Research film certification and outline what is deemed acceptable for this certificate. What is the difference between a 15 certificate and an 18 certificate?

15 certificate: Strong violence- could be a lot and sometimes there is stronger language but not a lot, strong language, sexual activity- is allowed however any portrayal of sexual violence must be discreet and have a strong contextual justification, drug taking- is allowed however must not promote or encourage drug misuse. misuse of drugs such as solvents is unlikely to be accepted in a 15.
18 certificate: Very strong violence, very strong language, strong portrayals of sexual activity, strong blood and gore scenes, real sex- very strong, crude and explicit sex references are permitted.

Preliminary Exercise Evaluation ..

Evaluation ..

My Preliminary exercise consists of a short opening of a girl who walks up to her friend and admits she's done something but doesn't say what she's done. I worked in a group with Anita and Navneet and from reading the preliminary brief it was clear we had to make something exciting so as a group we all came up with the idea of "Murder" it was exciting and would grab the attention of the audience straight away.  

"Murder" starts with a girl walking down the stairs with a scared but lost look on her face. You can tell straight away somethings wrong which would appeal to the audience as they would want to know what's going on. The brief mentioned Match on Action which is continuity editing and I think my group has done that really well as it all made sense and it worked really well. We tried to use as many shots as we could such as, close-up, medium shots, long shots and a point of view shot. The brief didn't mention anything about camera movement so we didn't focus on that as much as everything else. 

One thing that we defiantly learnt from the preliminary exercise is how effective it to film in a quite area. As  we watched the film it was clear just a little bit of sound really makes a difference. The audio was really bad, needless to say it was all diegetic as it all came from the canteen making it not our fault. The timing and pace in one shot didn't fit as it was too fast and the shot that followed it was too long. Also, the 180 degree rule was correct and was done well but the framing of the shot was good because it involved the background more than the actual person. 

On the other hand, the acting was good which is really important as it engages the audience. The continuity editing was really good as it worked well, it explained the story without the audience getting confused, and there was a lot of shots with makes it more entertaining to watch, for example if the actual sense was boring but the camera shots were really well and looked exciting it would keep the audience involved. We really thought the storyboard was helpful because there came a time were we didn't know what we were doing so we referred back to the storyboard and the shot list helped us make sure we go enough shorts when it came to editing, because we had the shot list it made everything much quicker when we was filming because we already new everything we had to do and all the shots we needed.  

The close up of the pen dropping was to create an enigma code, as her facial expression and the pen dropping makes the audience think. We used the props (Mise-en-scene) which was the pen effectively to help create the enigma code. The audience would want to know what's happened then it goes back to the the murderer with her face in her hands which shows something wrong or shes don't something. 

I feel, throughout this exercise my group and I have learnt new things which will help us when it comes to the real product and the small things that no one focuses on is really important because it can cause a big problem when editing. Overall, I think we all worked really hard to get it complete, well all had different but really good ideas. 

Ill Manors: Music Video ..

Ill Manors: Music Video ..

Research on The Ill Manors Tracks and Soundtrack Album .. 

Ill Manors is a soundtrack album by British musician and rapper Plan B it's a hip hop protest song. The sound track was released on 23rd July 2012 as the soundtrack to the film with the same name. Several songs were used in the film Ill Manors, some songs played on the film were actually completed after he release of the film. 

The record was mainly produced but Al Shux and Plan B and also features collaborations with Labrinth and others. Ill Manors debuted at number-one on the UK Album Charts and received positive reviews by critics. The album was then nominated for the prestigious Mercury Prize. 

The film Ill manors was written as a "Hip hop protest song for the 21st century with mixed elements of both crime drama and music video sequences. Plan B from beginning wanted to narrate the film with a different song for each different story however some songs were written later such as Ill Manors.

The album would be released on May 7 through the American company Atlantic Records (a subsidiary of the Warner music group conglomerate). Ill Manor is a low budget film which was also directed by Plan B. 

The Telegraph says the soundtrack on a production level is "cutting edge" and on a lyrical level the lyrics are "brutally brilliant" and how it will melt your ears and your heart. Many other critics have good reviews but this one stood out because they say the lyrics will melt your ears and your heart, this all makes sense because a lot of the lryrics are strong such as "Get away with murder in the schools, use four letter swear words coz we're cool, w're all drinkers, drug takers every single on of us buns the herb, keep on believeing what you read in the papers council estate kids, scum of the earth". These lyrics are really strong and challenges dominant stereotypes, challenges what the media say about young kids who live in estates. 

The band made approximately 5,000 sales, According to the Official Charts Company Ill manors artist album has been placed on the top with the other really famous artist like Jennifer Lopez. So Plan B is on a maximum of 23k so far, hopefully looking at sales of 35k-40k.

Section A Styled Question ..

Media Forms: What techniques does the video use to establish the setting and engage the audience?

Ill Manors music video is really effective as a protest song, they use Mise-en-scene really well as the clothing they where are all hoodies and bandannas. You don't see them wearing suits, dressed smartly. The bandannas cover a lot of the persons face, the hoodies also cover their face but is baggy, this all connotes they want to cover their identify and might have something to hide. This all fit with how society see young teenagers. The setting which again is part of the Mise-en-scene is based in a east London estate, the fact that it's based in a estate and the songs based on the 2011 riots connotes the teenagers are to blame for the riots and all estate teenagers are bad. Also, the sound which in this case is the lyrics, they challenge stereotypes "Keep on believing what you read in the papers, council estate kids, scum of the earth" They challenge what the media think of them. As it's a protest song it would all make scene if they challenged society.

Media Representations: How is gender/ ethnicity/ age represented in the video?

Age is represented in this video because while your watching you only see teenagers and young kids who are the rebels, you don't see old wise men, or old ladies. This reinforces the dominant representation that all teenagers are trouble and cause problems. Then you see around two girls and the rest are boys which again reinforces the representations that the media create about teenage boys. The media over exaggerate which creates "moral panic" which basically means the society start to panic and fear the younger aged group and teenagers. Many of the teenagers are represented in hoodies whereas someone like David Cameron who is dressed in a suit and looks smart is a binary opposite of how different statuses and backgrounds are represented in society. You see all the drug dealers which are all men, this again shows how men are shown to be more involved and women just get dragged in. Then the ethnicity, when watching the video you see Plan B who is the main guy then lots of back people, mainly black people. This connotes the dominant representation of black people, Plan B use the black people really effectively to draw attention on the stereotypes about black people which is that they cause problems, he challenges those stereotypes by showing both black and white people causing the problems.

Media Institutions: In what ways is the video typical of music videos and what values does it promote?

This video is typical for a music video as it has the fast cuts which make it more live and entertaining, quick editing which cuts from the riots to them and Plan B singing, the actual content of the video shows it's a music video with the people going crazy, fighting and the two little boys dancing in the front, and obviously the main person who is Plan B who is a rapper. Also, in the beginning of the video it has that parental logo which used for many music video and at the end it has the copy right and says warner music which again shows it's a typical music video. The video values promote Anti-government as it;s a protest song and they don't like David Cameron as shown in the video, support for the working class as many people who live in estates would be from the working class and lower, they have counter hegemonic ideas that basically mean they're against the rich and need more equality in society. I think all this negativity comes from the reaction towards what the media say about them because, like I mentioned above the media does over exaggerate which makes the teenagers angry because it's not all true.  

Media Audience: Who does this text/ artist appeal to and why? 

The demographics of Ill Manors music video I think is around group D / E as it appeals to more of the working class and people who live on estates, ones who can't afford a better life. The age group would obviously be for teenagers as it's about the riots that many teenagers caused. The video it self shows teenagers and younger, not grown up men or women. As it's many boys in the video, you would think it appeals more to men however, many girls would be attracted because there is some girls but also because some boys in the video are attractive thus, pulling a womanly audience; especially girls who like the "bad boy" look. This video appeals to a wider audience, ethnicity wise it appeals to both black and white people because the video contains both races however it doesn't have Asians, but would still attract them as they might feel pressure from friends to be like that, they themselves might want to be like that. People who also desire, or dream about a different life they could live, a more exciting and entertaining life, escapism. They want to escape into a different life, away from theirs which might be overwhelming and too much to handle.  

MEST2 Initial Thoughts ..

Initial Thoughts 

Anita, Navneet and I all are working together for our media coursework to produce a fiction product and a magazine font cover and two pages inside. We will be filming a 2 minute opening sequence of our TV program and it will be a hybrid of Waterloo Road and Misfits. This is because, Misfits is a E4 program and the whole brief is about targeting E4's demographic (15-35) therefore Misfits would be a appropriate TV program to research about. Even though Waterloo Road is a BBC TV program the sotry lines used would be appropriate when we are producing our final product. 

Psychographics ..

Psychographics ..

Mainstreamers ..

This is a smoke alarm advert which shows us how you can check the alarm without reaching the button. This suits the mainstreamers as they seek security and conformist. They like to avoid risks which shows that this advert is made for people who like to keep safe and out of trouble. Also, as they like to blend in and avoid confrontation it shows they are protective and a fire alarm is perfect so that they keep safe. 

Aspirers ..

I think this advert belongs in the Aspirers group as it says they prefer attractive packaging to the actual product, this advert in different ways demonstrates this with firstly the actual advert, it looks fashionable and attractive. Then the bottle, it looks cute which would attract many people to buy the product and again as it says this group seeks status and care about their appearance so they would have to buy something that looks pleasing. 

Succeeders .. 

This advert suits the group succeeders as it's a brand choice based on self-reward and quality which is what this group look for. They seek control, a ipad is something that is self rewarding and it's an professional product. Also, this group from the name you can tell they want to succeed in life and buying new, expensive products helps them show they are succeeding. A lot of people who have ipads look rich, they look wealthy which shows the "success" in their life.

Resigned ..

I think this advert suits the group Resigned as it's the old tradition phone brands and that's what that group like. They like to be safe and stick to the traditional brands this group has more of the older age group because in their time they used these products so they know exactly how they work and the faults they don't like trying something new because it might not work which isn't safe.

Explorers .. 

This advert suits explorers as it's something new that they're trying with the names on the coffee cups and explorers seek discovery they want to be individuals and this advert is all about individualism. They want to be different to others and try new things, things no ones tried before. They like to take adventures and try different challenges. Starbucks are trying new different ways to sell their coffees and explores feel that's what they want as-well. 

Strugglers .. 

This is a dream bingo TV advert which shows woman wining money online and being overly happy. This suits the strugglers group as they don't have jobs and aren't very successful. Their brand choice involves impact and sensation which means they like to feel good as their strugglers they don't have much in their life. Also, if you watch the advertisement when they win £15 they get excited as if it's something amazing. This all shows that as their strugglers anything they get will make them happy whereas if it was someone in the succeeders group they wouldn't be amazed. 

Reformers .. 

This advert is of women having a great time while drinking in the garden enjoying themselves. This I think suits reformers as they seek enlightenment. They want freedom and personal growth. They're anti materialistic but are aware of good taste which suits this advert because even though its branded its a nice wine brand, good taste. Also, as I said they want freedom and they already have attended higher education and selects products for quality and this wine brand is of quality and they can afford it because they've completed all their education. 

How could these products be gendered through advertising?

Products Gendered through Advertising

Divine Watch ..

I think this advert is being targeted at Men, as it's looks more manly and expensive. This also could be the case because more men wear watches like that.

However I can't say much about this because like men, women also wear watches whether it's like that or a smaller one.

You could represent this advert in a different way so that it appeals to women by firstly having a woman instead of a man and adding more feminine colour's and then maybe changing the watch for a more womanly one. 

Bottled Beer .. 

This advert is targeted at Men as it's fosters beer, I think they've targeted men because bottled bear is more of a manly drink and you wouldn't see a young lady holding a bottle of beer. Even the slogans show that foster bottled beer is for men and not women. Drinking beer itself is seen more of a thing a man would drink whereas something like whine would be more appropriate for women because it's seems more classier. 

You could represent this in a different way so that it appeals to woman by changing the slogan and images, then changing the whole concept of the TV advert so that it doesn't hint it's a man's drink. 

Toilet Paper ..

This advert associates with women as it's with cute dogs which appeals to more of a feminine audience, also the font on the print advert looks elegant and stylish which again attracts women. Also, the TV advert is of one of the cute dogs doing housework which again is what women are represented as - housewives and the other dog going home. 

I think if they used something different than cute little dogs they would be able to attract more of a manly audience but then again as toilet paper is a household product many men wouldn't be interested. 

Deodorant ..

This advert is more targeted to women as deodorant is something used to keep you clean - hygiene and men are represented as unhygienic. Even though there are deodorants for men there's more for women.

However as there is deodorants for men and women you can't say this products only for women. 

Cigarettes ..

This advert is aimed at men as firstly the advert contains the two men smoking and the women doing the gardening. Secondly targeting this at men shows that smoking cigarettes is seen as a manly thing, many people nowadays don't think its right when women smoke which shows if a woman smokes she breaks the typical representation that only men smoke. Overall, i think they've targeted men for this product as it would seem out of place if it was a women smoking instead

Again however, many women do smoke so in order to make this advert appeal to both men and women I think using the advert shown in the TV advert towards the ending would work but also by adding a woman on the print so it brings a wider audience.

Hi-Fi System ..

This advert doesn't show a man or woman which shows that the hi-fi could be used for both genders it doesn't matter. Both men and women can use this product. But then again the colours don't attract much of a womanly audience. Blue and black both are more manly colours so the producers could be trying to hint this product is for men.

You could represent this in a different away which could appeal to more women if you change the colours to more neutral colours which work for both men and women.

Cleaning Product ..

This advert is directed at women clearly as it's a household cleaning product also, the TV advert shows the children first then the woman with the cleaning product cleaning after the children which is a typical representation of how the media sees women nowadays. Also, it would be out of place if it was a man with the cleaning product and the advert might not be as successful.

In order to make this appeal to men you could think about in two ways..

1. Having a man helping her clean the house and look after the kids .. however I don't think this would attract many men.
2. Or .. Having a beautiful, skinny yet curvy woman dressed in a "sexy stylish" outfit cleaning the house which would attract men and highlight the stereotype that woman are "sex objects".  

Trainers ..

This advert is towards men as the print advert shows men's shoes but also the colours demonstrate that this product is based on a manly audience. Also, the TV advert is of a man running and another man running against him. Nowhere is there a woman shown which again hints that this product is for men. This also goes with the stereotype that men are the best when it comes to sports.

You could make this advert appeal to woman by changing the TV advert and maybe having the man run against a woman. The colours on the print advert could be changed so it attracts women and men, not only men.

Game Console ..

This advert is aimed at woman which when you first think about it looks different however it's woman playing the DS not the PS3 or X Box. This could hint that woman and children play the small consoles but the men and boys are the ones that play the bigger and more dominant game consoles like the PS3 and X Box. Also, the games the women are playing are brain training games whereas the men play killing and shooting games which you don't see women playing. The pint add however doesn't show a man or woman which is good meaning they've tried to have a wider audience; they've tried to engage both men and women. 

The TV advert could be represented in a different away which would appeal to men by having a boy and girl both playing on the DS and maybe playing a fighting or killing game.

Airline ..

Finally, this advert is aimed at both genders however, the men are the pilots and the women are the air hosts. This advert is a typical representation of how women and men are presented in the media these days. The men's uniform shows that they have more of the dominant role compared to the women. This backs the stereotype up that men are more powerful to woman. Having the men standing next to all those women and having the power that they have would attracts men as they would want to be like that, that powerful. The air hosts don't have the dominant role which shows that its men that more powerful but even so, the way the women are dressed looks "sexy", they look young and beautiful which attracts not only the men but also the woman as they could want to be like them to have that beauty. The colour red which means lust, love, bold, womanly and also seductive and tempting could back the stereotype that women are "sex objects" but also would attract men to take that airline as the woman look like that, however we all know not all air hosts look like that which shows that this advert bends the ASA guidelines.

Dominant & Alternative Representation Powerpoint ..

Dominant & Alternative Representation ..

Dominant and Alternative Representations ..

Action Film Analysis ..

Knight and Day- Narrative Theories 

Todorov ..

Equilibrium- Everything starts off normally for Cameron Diaz ( June), as it's her sister's wedding she wants to get something special for her, on the way back home from her trip she bumps into a running spy named Miller played by (Tom Cruise). 

Disequilibrium- During the middle of the film is when the disequilibrium happens, when everybody believes  Miller is dead and June goes back home in time for her sister's wedding. June then comes back to find out what's going on with Miller and jumps into her ex boyfriend who takes her for some pie and that's when Miller comes back.

New Equilibrium- When Miller wakes up in hospital he ask's where June is, the agent tell's him she's gone home and he shouldn't get distracted however when the nurse comes he finds out it's June, she kisses him they both get in a car and drive off with a sign post saying Cape Horn.

Barthes .. 

Knight and day opens with Cameron Diaz (June) and Tom Cruise (Miller) in a airport. Straight away they use Barthes theory of action and enigma codes. Something happens with June's flight however Miller successfully goes into the flight but whispers in June's ear saying "Somethings happen for a reason" which hints that he's up to something and June is part of his plan. 

However what they both don't know is an agent named Fitzgerald is watching Miller as he's a running spy and becomes under the impression that June is working with Miller. June then starts to understand Miller isn't just a normally flight attender when he kills the few passengers on the plane and lands the planes then runs away. 

Claude Levi- Strauss ..

This theory is about Binary Oppositions for example, Hot and Cold are Binary Opposites, it's used for many different reasons such as to create contrast between both the Hero and the Villain. 

In Knight and Day, the Hero is Miller (Tom Cruise) and the Villain is Jordi Molla who is sort of unknown which just shows how the Villain isn't as important as the Hero. 

It also makes the Hero look more important. 

Propps ..

Hero- Miller (Tom Cruise)

Villain- Jordi Molla 

Starts with Cameron Diaz being the Sidekick but then during the film becomes the Princess as she needs saving by Miller.

Donner- I would think the Donner is the person who gives Miller advice or guidance. So I would think the donner in this film is the agent.

Film Language Assessment ..

Feedback from Assessment ..

Grade B

WWW- You make some very good points here and are certainly close to a higher grade: Q2 is strong.

EBI- In Q1 you get a little confused between realism and tension- make sure you answer the question, you also need to check some of the terms you've used (diegetic)

LR- How was the editing used to create realism?

They've used continuity editing for this short clip which is really effective when wanting to create a feel of reality, making the scene much more realistic. All of the short cuts hint the panic and fear in the peoples faces which again also adds to the realism the clip is trying to create. Also, the timing of the shots, some shots jump to next really fast whereas some like when their filming the terrorist jump to the next shot after a short period of time, this therefore not only shows that these men are up to no good but also makes everything feel so real. So realistic. Overall, the quality of the clip is so well edited thus making it look more realistic.

Research On Fish Tank..

Fish Tank Research .. 

1.  All the institutions involved in the production of Fish Tank. List them with a summary of what their contribution to the film was.
-      BBC Films- Presents and Funding
-      UK Film Council- Presents and Funding
-      Limelight Communication- Presents 
-      ContentFilm
-      Kansander Film Company   

2.    Two other independent British Film production Companies-

-       Norfilms is an independent British film and television production company based near Manchester.

-       Coffee Films.

3.  The BBC Film’s is most successful as they also produced famous films like Jane Eyre, West is West and Project Nim.

4.  Fish Tank Budget- $3 million.

5.  Dawn of the Dead, Saw, Oldboy, Battle Royale, Hellraiser:Hellworld.

6.  The production companies BBC Film and Limelight Communication’s funded the film.

7. Other ways British films are funded-UK Film Council, Filmmaking Websites, Funding sources- Local communities.. charities.. helping with festivals, Crowd Funding.

8.  Fish Tank’s Target audience was teenagers 15 and above.

9. Fish Tanks main Distributors- Artificial Eye (UK), Audio Visual Entertainment (Greece), Independent Film Channel (IFC) (Canada)

10.  A film distributor is a company or individual responsible for the marketing of a film.

11.  Fish Tank was promoted through the Cannes film festival and the UK film Council.

12. The differences between Fish Tank and a big Hollywood blockbuster film in one the quality of the Camera movements and Camera shots. As Hollywood film’s have more money to budget their films they can spend a lot of money on special effects such as car’s crashing and explosions whereas film’s like Fish tank can’t afford that hence during the film they used steadicam a lot (hand held camera). Hollywood film’s can afford well known, famous actors and actresses however as we’ve seen in Fish Tank they’re all unknown people.

13.  The Fish Tank Trailer is one of the reasons I was looking forward to watching it, the producers used lots of short shots and when it came to the violent parts they made them seem really dramatic using special effects. Also, they use sound really effectively throughout the trailer they use calm innocent music then when it comes to the violent and the doors slamming they over exaggerate the slam. Then you have all the words “All around her”, “Life came rushing in” all this makes the audience feel sorry for her and want to find out exactly what happens

14.  The trailer Balances the plot and spectacle because the way it’s filmed and the sound all is really fast, it happens so fast. The violent parts is over exaggerated which is shown in the film when she kidnaps the girl and throws her in the water, it’s over exaggerated.  The sound also,  sounds innocent then goes loud and fast which shows her life. You feel sorry for her but then you kind of dislike her when she pushes the people that care away and she’s being rude without any reason.

15.  15  classification mean no one under 15 is allowed to watch the film in cinema and 15 and under aren’t allowed to rent or buy the film. 15 classification has a outline of what’s allowed such as Language words like “Fuck” and “Cunt” are allowed and violence is allowed but not too serious that it leads to pain or injury. Also, Drugs are allowed to be shown however the film must not show drug misuse. Now, 18 is more lenient the nudity and language is more explicit.  

Film Review ..

Fish Tank Film Review ..

Unloved, lifeless Mia played by Katie Jarvis stars in a BAFTA Award winning film in 2010 named Fish Tank, where Mia discovers her passion for dancing but her life is full of negativity and abuse. She lives in an Essex estate with her tarty mother, Joanne, and intelligent little sister Tyler. Her mother is a careless, useless drunkard who doesn’t pay any interest in her kid’s life but rather focuses her attention on the boyfriend, Conner, who in time is actually a married man with a child. Mia’s life completely changes when the mother’s boyfriend arrives.

Andrea Arnold, the director also directed three short films- “Milk” in 1998 and “Dog” in 2001 and “Wasp” in 2003 which made her become known as the up and coming filmmaker with lots of talent. She then made “Fish Tank”. The film was backed by the Limelight Fund, BBC Films, and the UK Film Council's New Cinema Fund. Because the film was only short in around 50 cinemas she was upset and said, “I definitely feel sorry more people don’t get to see my films. They aren’t inaccessible. I wish cinema owners could be braver, or had more money to help them show films like mine.” She feels really strong about her film Fish Tank because of the meaning behind it. The fact that Mia can’t actually dance but dancing is her only last hope shows that she wants something she can’t have, she’s on the inside looking out and trying to reach for something that isn’t accessible.

During the film her mother says something about Mia never having a boyfriend which shows that Mia hasn’t experienced life properly so when Conner the mother’s boyfriend shows a little interest in her she starts to experience things never before which she likes so she unconsciously craves more and more until eventually she loses it and kidnaps Connors child, in my opinion I feel they go too far because it could really effect someone emotionally. 

In the opening scene you see Mia walking around the streets, slurring and shouting abuse at anyone in her radar, In a way you also most feel sorry for her because she’s abused by everyone and no one really cares for her, this also means because she hurt so much she feels she needs to be abusive back so when some tries to help her she doesn’t know how to react thus making her push people away making her feel alone in the world. I really believe she plays her role remarkably as it’s really believable and we almost feel what she does.

Katie Jarvis was actually discovered at Tilbury Town railway station when she was having an argument with her boyfriend across the platforms, she wasn’t attending school and was suffering from unemployed when she was cast in her first film.

The other Characters (such as Conner played by Michael Fassbender, Joanne played by Kierston Wareing, Tyler played by Rebecca Griffiths and Billy played by Harry Treadaway) also add to the realism because they play the roles so well especially Mia’s little sister Tyler.  Tyler really shows us the pain in their life through the language she uses towards her mother. By calling her mother a “tramp” and a “whore” she A, shows her hatred towards her mum and B, shows how she’s been brought up into an abusive life where no one cares for anyone.

The genre of this film is Drama; I feel the mood of this film is negative, depressing and sad. When I think of the drama genre this film wouldn’t really come to mind however this film shows the Drama genre really well as what happens to her is dramatic. Also the film’s rated 15; I agree with the BBFC rating this film 15 as the language used is highly explicit. To be completely honest this whole film is explicit; however the language is very unpleasant and the target audience itself is aimed at teenagers because many people in one or two ways can relate to her as many also have life’s like her, reaching for the unreachable; trapped in a fish tank looking out at the world and wanting more.

Most of the music and sound played was diegetic sound which is understandable as most of the music is played when she’s dancing. I think it’s good there was no non-diegetic sound because it makes the film more realistic. The one song played in the end when the mother and two daughters are dancing in the living room is called “Life’s a Bitch” this song creates a violent, ruff atmosphere; the song almost hints the estate life.  

Sound Presentation ..

Collages- Parallel and Contrapuntal 

Sound Powerpoint-

https://docs.google.com/file/d/0B8r_XtOTn9AhQVRYajRNcHNVNWc/edit

Feedback-

• Good choice of music
• Good designs 
• Parallel works really well
• Contrapuntal colour works well BUT converse?
• Is rock exclusively male?
• Explanation provided from Q+A - a little intro or talk would have helped

I chose the converses as they're colourful and the crown on the top of the shoes hinted how girly the converses looked.

Also, no rock isn't exclusively male as women also are in rock bands, I added an image of women in a rock band which highlights rock isn't only for men but is for women as well.