How could these products be gendered through advertising?

Products Gendered through Advertising

Divine Watch ..

I think this advert is being targeted at Men, as it's looks more manly and expensive. This also could be the case because more men wear watches like that.

However I can't say much about this because like men, women also wear watches whether it's like that or a smaller one.

You could represent this advert in a different way so that it appeals to women by firstly having a woman instead of a man and adding more feminine colour's and then maybe changing the watch for a more womanly one. 

Bottled Beer .. 

This advert is targeted at Men as it's fosters beer, I think they've targeted men because bottled bear is more of a manly drink and you wouldn't see a young lady holding a bottle of beer. Even the slogans show that foster bottled beer is for men and not women. Drinking beer itself is seen more of a thing a man would drink whereas something like whine would be more appropriate for women because it's seems more classier. 

You could represent this in a different way so that it appeals to woman by changing the slogan and images, then changing the whole concept of the TV advert so that it doesn't hint it's a man's drink. 

Toilet Paper ..

This advert associates with women as it's with cute dogs which appeals to more of a feminine audience, also the font on the print advert looks elegant and stylish which again attracts women. Also, the TV advert is of one of the cute dogs doing housework which again is what women are represented as - housewives and the other dog going home. 

I think if they used something different than cute little dogs they would be able to attract more of a manly audience but then again as toilet paper is a household product many men wouldn't be interested. 

Deodorant ..

This advert is more targeted to women as deodorant is something used to keep you clean - hygiene and men are represented as unhygienic. Even though there are deodorants for men there's more for women.

However as there is deodorants for men and women you can't say this products only for women. 

Cigarettes ..

This advert is aimed at men as firstly the advert contains the two men smoking and the women doing the gardening. Secondly targeting this at men shows that smoking cigarettes is seen as a manly thing, many people nowadays don't think its right when women smoke which shows if a woman smokes she breaks the typical representation that only men smoke. Overall, i think they've targeted men for this product as it would seem out of place if it was a women smoking instead

Again however, many women do smoke so in order to make this advert appeal to both men and women I think using the advert shown in the TV advert towards the ending would work but also by adding a woman on the print so it brings a wider audience.

Hi-Fi System ..

This advert doesn't show a man or woman which shows that the hi-fi could be used for both genders it doesn't matter. Both men and women can use this product. But then again the colours don't attract much of a womanly audience. Blue and black both are more manly colours so the producers could be trying to hint this product is for men.

You could represent this in a different away which could appeal to more women if you change the colours to more neutral colours which work for both men and women.

Cleaning Product ..

This advert is directed at women clearly as it's a household cleaning product also, the TV advert shows the children first then the woman with the cleaning product cleaning after the children which is a typical representation of how the media sees women nowadays. Also, it would be out of place if it was a man with the cleaning product and the advert might not be as successful.

In order to make this appeal to men you could think about in two ways..

1. Having a man helping her clean the house and look after the kids .. however I don't think this would attract many men.
2. Or .. Having a beautiful, skinny yet curvy woman dressed in a "sexy stylish" outfit cleaning the house which would attract men and highlight the stereotype that woman are "sex objects".  

Trainers ..

This advert is towards men as the print advert shows men's shoes but also the colours demonstrate that this product is based on a manly audience. Also, the TV advert is of a man running and another man running against him. Nowhere is there a woman shown which again hints that this product is for men. This also goes with the stereotype that men are the best when it comes to sports.

You could make this advert appeal to woman by changing the TV advert and maybe having the man run against a woman. The colours on the print advert could be changed so it attracts women and men, not only men.

Game Console ..

This advert is aimed at woman which when you first think about it looks different however it's woman playing the DS not the PS3 or X Box. This could hint that woman and children play the small consoles but the men and boys are the ones that play the bigger and more dominant game consoles like the PS3 and X Box. Also, the games the women are playing are brain training games whereas the men play killing and shooting games which you don't see women playing. The pint add however doesn't show a man or woman which is good meaning they've tried to have a wider audience; they've tried to engage both men and women. 

The TV advert could be represented in a different away which would appeal to men by having a boy and girl both playing on the DS and maybe playing a fighting or killing game.

Airline ..

Finally, this advert is aimed at both genders however, the men are the pilots and the women are the air hosts. This advert is a typical representation of how women and men are presented in the media these days. The men's uniform shows that they have more of the dominant role compared to the women. This backs the stereotype up that men are more powerful to woman. Having the men standing next to all those women and having the power that they have would attracts men as they would want to be like that, that powerful. The air hosts don't have the dominant role which shows that its men that more powerful but even so, the way the women are dressed looks "sexy", they look young and beautiful which attracts not only the men but also the woman as they could want to be like them to have that beauty. The colour red which means lust, love, bold, womanly and also seductive and tempting could back the stereotype that women are "sex objects" but also would attract men to take that airline as the woman look like that, however we all know not all air hosts look like that which shows that this advert bends the ASA guidelines.