Thursday 18 October 2012

Sound Presentation ..

Collages- Parallel and Contrapuntal 


Sound Powerpoint-

Feedback-
  • Good choice of music
  • Good designs 
  • Parallel works really well
  • Contrapuntal colour works well BUT converse?
  • Is rock exclusively male?
  • Explanation provided from Q+A - a little intro or talk would have helped
I chose the converses as they're colourful and the crown on the top of the shoes hinted how girly the converses looked.
Also, no rock isn't exclusively male as women also are in rock bands, I added an image of women in a rock band which highlights rock isn't only for men but is for women as well.

Analysis- Cinematography ..

Analysis using Cinematography 

1900- Romeo and Juliet 


Romeo and Juliet meeting for the first time starts off with a mid-shot of Romeo then jumps to a close up of his face in the water then it jumps back to him looking in the mirror then back again at the water but this time he throws his mask in the water (which is still a close up). 

I think they use the steadicam when Romeo walks from the water towards the fish tank as the camera turns as he turns and then the camera follows him when he looks at all the fishes. That's when the scene changes to the woman singing and it's a close up of her face which is really effective as her facial expression highlights how passionate she is about the song.

Then the scene goes back to Romeo with the woman singing in the background. The camera movement still uses a steadicam while he's lost in all the fishes the camera on the other side of the tank follows his face. The camera framing then is a close up of Romeo but its shot with the fish tank in the front. I feel the close up is really important as his facial expression in a way hints that something is going to happen, he almost looks anxious like he knows something is going to happen, he's going to meet someone... 

Then it pans down while he bends down to look at all the fishes then the audience is introduced to Juliet through using an extreme close up of her eye. After, they both jump and it goes back to a mid-shot of them two looking at each other from the opposite sides of the tank. It then goes from a close up of Romeo starring at Juliet to a close up of Juliet starring at Romeo. The fact that they have so many close ups is really effective as it shows their facial expressions which shows their interest in each other. Love at first sight... 

The camera at this point is on Romeo's side of the tank, it's still using the steadicam because when Romeo moves forward so does the camera. The camera pans from Romeo to Juliet the camera now is on Juliet's side of the tank and you can now clearly see Juliet.

2012- The Vow


This scene opens with the steadicam slighting moving bottom to top, then the next shot is of the woman moving walking towards the camera. Then they use tracking shot to film the woman walking past the man. After there is a close up of the man and woman looking at each other. Again their facial expressions are really effective as it express the love between them. It hints love at first sight. From the first 18 seconds of the clip they already have introduced the man and woman where as in Romeo and Juliet in this shot clip they don't introduce Juliet straight away.

Also, The Vow uses move camera movements in the opening compared to Romeo and Juliet. The scene then changes to the woman walking outside towards her car and forgetting something inside when the man comes behind her and they begin to have a conversation. Mid-shot are used while they talking which each other, it jumps from her to him. Then it goes to close ups while their still talking to each other. This is really effective because you can see clearly they like each other. 

Towards the end of them talking them uses around 11 closes up and mid shots of them just talking. This is completely different to Romeo and Juliet as The Vow uses a variety of different camera frames. Steadicam is used when they begin to walking away as while they're walking the camera follows them. 

Overall, over the years because the technology has improved the quality of different shot types and camera movements have improved as you can clearly see the difference of number of shots used in Romeo and Juliet to The Vow during the clips.

Sunday 14 October 2012

Grossing Films over the Years ..

Top Ten Grossing Films ..

2012

  1. The Dark Knight Rises 
  2. The Hobbit: An Unexpected Journey
  3. Avengers Assemble
  4. Brave
  5. The Amazing Spider-Man
  6. The Twilight Saga: Breaking Dawn - Part 2
  7. Skyfall 
  8. Madagascar 3: Europe's Most Wanted
  9. Ice Age: Continental Drift
  10. Men in Black 3
Well, in 2012 the main genre that grossed the most was Action and Adventure films, I think action and adventure films are more popular because nowadays they can add more special effects and by spending a lot more money on the films they make it really entertaining especially for boys with cars crashing and buildings blowing up.

2011

  1. Harry Potter and the Deathly Hallows – Part 2
  2. Transformers: Dark of the Moon
  3. Pirates of the Caribbean: On Stranger Tides
  4. The Twilight Saga: Breaking Dawn – Part 1
  5. Mission Impossible: Ghost Protocol
  6. Kung Fu Panda 2
  7. Fast Five
  8. The Hangover Part II
  9. The Smurfs
  10. Cars 2
Again, action is the main grossed film in 2011; this just shows how the audience love the development of film over the years. 2011 action had developed over the years and it’s still the main grossing film in 2012. However I also found fantasy films in 2011 were also every popular.

2010

  1. Toy Story
  2. Alice in Wonderland
  3. Harry Potter and the Deathly Hallows: Part 1
  4. Inception
  5. Shrek Forever After
  6. The Twilight Saga: Eclipse
  7. Iron Man 2
  8. Tangled
  9. Despicable Me
  10. How to train a Dragon
Finally, in 2010 Fantasy and comedy films were enjoyed more meaning over the years the audiences have lost interest in comedy but like Fantasy films more until Action films took over which is obvious because of the technology they have nowadays can make all the action look real. Most of the fantasy films were animated meaning the target audience was for children and their parents.

Overall, I think from 2010 to 2012 the audiences started by liking fantasy films then as the years went on and the technology developed they started liking action and in 2012 they also decided to make a animated action film – “brave” which highlights my point of the audience moving on and the producers catering to the move of Fantasy to Action. 



Friday 5 October 2012

Banned Campaigns ..

Campaigns Banned by the ASA..


Fathers4Justice Advert Banned by the ASA..

This advert is by Fathers4Justice accusing the Mumsnet website of labeling men as rapists, pedophiles and wife beaters was banned by the advertising watchdog. This advert is of a boy crying with words written all over his face such as "pig", "wife beater" and "rapist". The headline says "Say it with hate this Mother's day".  

This advert was for people who advertise on Mumsnet, claiming that the parent had abusive and distressing anti-male content which promoted gender hatred against men and boys. 

The Advertising Standards Authority received 10 complaints about the advert so they banned it. They believed that the general sexist labelling of men and boys as all those words was unacceptable.

Gypsier Advert Banned by the ASA..

The Adverting Standards Authority ASA found the adverts promoting "My big fat Gypsy Wedding" were "offensive". 
Channel 4 made two adverts and both were found offensive because they reinforced negative images of the gypsy community, with this advert many people would have thought the younger members of the community were aggressive and dressed up indecently. The girl in the second advert was said to be 15 and the ASA found Channel 4 had been acting irresponsibly for letting a young girl be in a sexualised way even though her mother had given her permission to do it. The ASA felt as if the advert would be harmful for the girl in the future. 



Paddy Power Advert Banned by ASA..

After over 400 complaints for this advert the ASA decided to ban this advert, the campaign went all over TV, Facebook and Twitter. A comment from a fan who said 'Can't wait to see some beauties at Cheltenham Ladies Day', offering to 'make the day more exciting by throwing in some beautiful transgender-ed ladies'.
The advert then encouraged viewers to 'spot the stallions from the mares' as clips of transgendered guests at the races were shown. This advert promoted harmful discriminatory behavior and treatment against women.

Monday 1 October 2012

Save Television Campaign..


Save Television ..
https://docs.google.com/open?id=0B8r_XtOTn9AhN1NCZUUzdGZRYTg

Presentation Feedback-
WWW:

  • Well prepared powerpoint
  • Well identified target audience
  • Range of slogans/concepts presented 
  • Excellent storyboard- very well designed, attention to detail.
EBI:

  • Avoid reading from Screen - too much text
  • Work better at a group - More confident campaign
  • Put all Powerpoint/print text (Storyboard) on blog .
Credits - 2.