Friday 5 October 2012

Banned Campaigns ..

Campaigns Banned by the ASA..


Fathers4Justice Advert Banned by the ASA..

This advert is by Fathers4Justice accusing the Mumsnet website of labeling men as rapists, pedophiles and wife beaters was banned by the advertising watchdog. This advert is of a boy crying with words written all over his face such as "pig", "wife beater" and "rapist". The headline says "Say it with hate this Mother's day".  

This advert was for people who advertise on Mumsnet, claiming that the parent had abusive and distressing anti-male content which promoted gender hatred against men and boys. 

The Advertising Standards Authority received 10 complaints about the advert so they banned it. They believed that the general sexist labelling of men and boys as all those words was unacceptable.

Gypsier Advert Banned by the ASA..

The Adverting Standards Authority ASA found the adverts promoting "My big fat Gypsy Wedding" were "offensive". 
Channel 4 made two adverts and both were found offensive because they reinforced negative images of the gypsy community, with this advert many people would have thought the younger members of the community were aggressive and dressed up indecently. The girl in the second advert was said to be 15 and the ASA found Channel 4 had been acting irresponsibly for letting a young girl be in a sexualised way even though her mother had given her permission to do it. The ASA felt as if the advert would be harmful for the girl in the future. 



Paddy Power Advert Banned by ASA..

After over 400 complaints for this advert the ASA decided to ban this advert, the campaign went all over TV, Facebook and Twitter. A comment from a fan who said 'Can't wait to see some beauties at Cheltenham Ladies Day', offering to 'make the day more exciting by throwing in some beautiful transgender-ed ladies'.
The advert then encouraged viewers to 'spot the stallions from the mares' as clips of transgendered guests at the races were shown. This advert promoted harmful discriminatory behavior and treatment against women.

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