Analysing Ill Manors Film Trailer ..
Ill Manors film Trailer consists of taglines, release dates, credit block- institution information such as directors name, production and studio involvement, companies who fund and distribute the film, reviewers quotes with the ratings, main stars and the title of the film. Each of these conventions are really important as they help identify what the product is, this information gives the audience the background story and the making of the film which in some cases attracts a wider demographic.
Ill Manors uses the tagline in the beginning effectively "We are products of our environment. Some environments are just harder to survive in." as it appeals to the audience and raises questions which attract the audience. The tagline connotes some places are harder to live in than others, estates with people selling drugs and having fights is much harder to live in than a calm and friendly place. The font of the tagline is bold striking white behind a black background which makes it standout and because it's the only thing the audience see it means all the attention is focused on the tagline thus making the audience think about the film once read the tagline.
The release date is shown right at the end as the producers want it to be the last thing the audience see so it remains in their heads still with the white bold font in front of the plain black background. Underneath the release date are links on how to like or follow them on facebook and twitter which promotes the film through E-media this therefore is really successful as they want to attract a young audience, teenagers.
Ill Manors trailer distributor was Revolver Entertainment, the fact that this company is the distributor is really effective as they also funded for films like Kidulthood and Anuvahood which were box office hits and made a lot of revenue. Trailers are normally made and released on a reel (DVD) to he shown in rental stores for the audience to view them. Or some film trailers are put on apple.com website as long as the distributors pay for it. Ill Manors uses these conventions, they show the distributors company after showing a small clip of the film which straight away pulls the audience in. The trailers then says "From Visionary Artist - Plan B" which is really effective when wanting to attract a wider audience and helps Ben Drew promote his music career as well as the film (synergy) it's a form of cross promotion, also the location of the launch party they had to release the album fitted the concept of the film again cross promotion.
As the films a British low budget production they can't afford to hire famous main stars. Hence this film doesn't have famous Hollywood actors and actresses. Most of the actors and actresses are unknown and half of them must be doing this film for free, they might just want to get noticed. However if they could afford to hire famous actors it would attract the audience through star appeal. Many actors have their own fans and if they play in the film it would not only attract people who like the urban genre but also the people who like the actors films.
As all media products made have an audience in mind. The audience psychographics for Ill Manors would be reformers and strugglers and demographics from the age group of 18 to 34's both men and woman as the film promotes woman just as bad as men especially as the trailer shows two girls having a fight. The audience class for the film would fall into the group of D/E however, many people from the group of A/B's could be interested as they might find it interesting to view life through different eyes, a different observation.
Ill Manors again is really effective when appealing to the audience, mise-en-scene is used through costume with the hoodies, dark cloths and hats, this all connotes a dominant representation, a negative and anti feel towards teenagers, kids who feel alienated from society thus appealing to the audience because they might be able to related to them. The props, the gun and the display of drugs again appeals to the target audience they want, as it's typical stereotypes of teenagers who live in estates, Medhurst theory.
The trailer is made really well with the quick cuts and fast movements, they've used all the action parts of the film for the trailer therefore making it look exciting and interesting thus appealing to audience which like the violence. The trailer uses montage editing which means it doesn't show the film in order, they've used clips from the whole film. The film leaves enigma codes which leaves hints and clues of the narrative thus, making the audience desperate to watch it to find out what the film's about, Barthes theory. In the beginning of the trailer you hear a Kirby's voice as he explains his relations with Chris, all the music and shouting in this part of the trailer is diegetic. This shows that because Kirby starts by telling the story, he's one of the main characters. Then someone else's voice starts to narrate, as they're talking the music is still playing in the back then when they show the action Plan B's song from the album starts playing which again is synergy as he's cross promoting both his film and music career. All the music played is parallel as it fits really well with the action shown.
The release date is shown right at the end as the producers want it to be the last thing the audience see so it remains in their heads still with the white bold font in front of the plain black background. Underneath the release date are links on how to like or follow them on facebook and twitter which promotes the film through E-media this therefore is really successful as they want to attract a young audience, teenagers.
Ill Manors trailer distributor was Revolver Entertainment, the fact that this company is the distributor is really effective as they also funded for films like Kidulthood and Anuvahood which were box office hits and made a lot of revenue. Trailers are normally made and released on a reel (DVD) to he shown in rental stores for the audience to view them. Or some film trailers are put on apple.com website as long as the distributors pay for it. Ill Manors uses these conventions, they show the distributors company after showing a small clip of the film which straight away pulls the audience in. The trailers then says "From Visionary Artist - Plan B" which is really effective when wanting to attract a wider audience and helps Ben Drew promote his music career as well as the film (synergy) it's a form of cross promotion, also the location of the launch party they had to release the album fitted the concept of the film again cross promotion.
As the films a British low budget production they can't afford to hire famous main stars. Hence this film doesn't have famous Hollywood actors and actresses. Most of the actors and actresses are unknown and half of them must be doing this film for free, they might just want to get noticed. However if they could afford to hire famous actors it would attract the audience through star appeal. Many actors have their own fans and if they play in the film it would not only attract people who like the urban genre but also the people who like the actors films.
As all media products made have an audience in mind. The audience psychographics for Ill Manors would be reformers and strugglers and demographics from the age group of 18 to 34's both men and woman as the film promotes woman just as bad as men especially as the trailer shows two girls having a fight. The audience class for the film would fall into the group of D/E however, many people from the group of A/B's could be interested as they might find it interesting to view life through different eyes, a different observation.
Ill Manors again is really effective when appealing to the audience, mise-en-scene is used through costume with the hoodies, dark cloths and hats, this all connotes a dominant representation, a negative and anti feel towards teenagers, kids who feel alienated from society thus appealing to the audience because they might be able to related to them. The props, the gun and the display of drugs again appeals to the target audience they want, as it's typical stereotypes of teenagers who live in estates, Medhurst theory.
The trailer is made really well with the quick cuts and fast movements, they've used all the action parts of the film for the trailer therefore making it look exciting and interesting thus appealing to audience which like the violence. The trailer uses montage editing which means it doesn't show the film in order, they've used clips from the whole film. The film leaves enigma codes which leaves hints and clues of the narrative thus, making the audience desperate to watch it to find out what the film's about, Barthes theory. In the beginning of the trailer you hear a Kirby's voice as he explains his relations with Chris, all the music and shouting in this part of the trailer is diegetic. This shows that because Kirby starts by telling the story, he's one of the main characters. Then someone else's voice starts to narrate, as they're talking the music is still playing in the back then when they show the action Plan B's song from the album starts playing which again is synergy as he's cross promoting both his film and music career. All the music played is parallel as it fits really well with the action shown.
The genre for this film is Crime Drama, the genre's been represented through a lot such as the music, camera editing, settings, colours, lighting and the characters. The verse from the music lyrics played "We're all drinkers, drug takers every single one of us buns the herb". You see during the trailer people dealing drugs and drinking. As I mentioned above the music is parallel to the film because it all fits together, to be honest both the song and film compliment each other again cross promotion. The camera editing also represents the genre effectively as the fast pace shots adds to the dramatic feel thus making it look more exciting and entertaining. The location of the film is set in a East London estate, and even during the launch party of album, the location which was in a car park at night fitted the concept of the film, again synergy, it also fits the genre of Crime Drama.
The colours and lighting both also help represent the genre as, they use a lot of dark colours and not many bright lights except the natural sun light but they've put a lot of the bright shots in black and white to give it that dull, negative look which again represents the crime drama genre. Finally, the characters themselves all wear a lot of dark colours to blend it and not be so noticeable, the film has a lot of black people fighting and selling drugs which is a dominant representation on how black people are portrayed in the media nowadays but also represents the genre of crime drama.
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