Monday 11 March 2013

#2 Case Study - Inception ..

Inception ..

Director - Christopher Nolan 
Producer - Christopher Nolan and Emma Thomas 
Starring - Leonardo DiCaprio, Ken Watanabe, Joseph Gordon - Levitt, Marion Cotillard, Ellen Page, Tom Hardy, Cillian Murphy, Tom Berenger, Michael Caine 
Production/Distribution - Warner Bros. Pictures 
Release Date - London - July 8, 2010, United States - July 16th, 2010 
Running Time - 148 minutes
Budget - 160 Million 
Box Office - $825,532,764
Certificate - 12A

Watch your film and include details about the:


Inception has one of the most complicated narratives, Leonardo DiCaprio plays the main character Dom who his involved in making dreams to target people in their subconscious mind to extract information while they dream. Their target is a Japanese businessman, as they travel through dreams to get information out of him, this film get so complicated as they dream, and in that dream they’re are dreaming, the only way to get out of the dream is by falling or by dying however if the person who is dreaming wakes up the dream collapses. Throughout most of the film they use dreams to get information out of this businessman, Leonardo however has a family with two kids, he feels after this one mission he’ll be able to go back to his family, his wife committed suicide because she couldn’t take all the dreaming and now any dream Leonardo has his wife is in them.    

Leonardo DiCaprio plays the main character role and is represented in a typical dominant male role, the man in power, in charge of everything. The producers have used mis-en-scene through props to represent Leonardo as the dominant character as he’s always the one carrying the gun, the gun also is a typical genre convention as the genre of this film contains action. In most of the film Leonardo’s represented in a suit, he’s always dressed smart which portrays him in a successful way. They’ve used mis-en-scene through makeup to show his wealth and health, through most of the film he looks clean which shows he has the money to take care of himself, for example he isn’t suffering financially.  

In this one clip both Leonardo and another actors is sitting at a cafe talking, they’re set in a dream, the location in that scene is set in a dream which means they control everything that happens in that scene hence the place starts blowing up in different places. She then wakes up and they’re back in the real world, this is really effective as it attracts people to watch it because it’s so interesting. The editing contributes to the action; the long shot is really effective as it shows the audience clearly what’s happening in the scene. During that one scene there isn’t much music which doesn’t really affect the scene as its so interesting music isn’t required. 

Most of the reviews on IMDb from the users are positive, the title of the review is called "Nolan's first true master piece" it then starts off with someone explaining how Inception is a "perfect" film, it's "confident" in every way, explains how it's something "refreshing" even more than Avatar. The user then says how the film could only have been made by Nolan, it's pure greatness. The users speaks about the last hour of the film, the editing, how there's action shots in almost all scenes. To fully understand the film you have to pay attention and remember all the layers of what's happening which is what makes it such a brilliant film. The user later on speaks about how the film should change Hollywood that's how great it is, this all is really effective as it attracts many people to watch the film, after reading the review they'd be persuaded to watch it.  

What are the main similarities and differences in Inception and Ill Manors? 

Differences:
  • Ill Manors film budget - £100,000 
  • Inception film budget - 160 Million 
  • Inception spent 100 million on marketing the film whereas Ill Manors had no money to market the film
  • Distribution for Ill Manors - Revolver Entertainment 
  • Distribution for Inception - Warner Bros. Pictures 
  • Ill Manors genre - British Crime Drama Film 
  • Inception genre - Science Fiction Thriller Film 
Similarities:
  • Inception was written by Christopher Nolan who also directed the film 
  • Ill Manors was written by Ben Drew who also directed the film
  • Both films were written in English and shown in the United Kingdom 
  • They both use star appeal to attract the audience, Ill Manors - Ben Drew, Inception - Leonardo DiCaprio 
  • One person edited Inception whereas Ill Manors a few men had to edit it.
  • Inception has a different person who made the music whereas Ill Manors, Plan B the director also did the music 
  • The director of Ill Manors is famous compared to the director of Inception

Analysis of the Website and Trailer ..  

The official website: Inception official website ..


The website opens straight away with the trailer, after the viewer has seen the trailer the actual website with the information opens. Firstly I think is is really effective as it almost forces the views to watch the trailer thus attracting them to watch the film. This is also synergy in the sense that the E-Media which is the website helps promote the Trailer which is Broadcasting.

The beginning of the trailer shows the production companies which is really successful as it could attract the audience who have taken a liking to Warner Bros. Pictures through other successful box office hits they might have been attracted to. Then the trailer zooms into the production logo and shows Leonardo DiCaprio covered in snow, the fact that they've shown Leonardo first straight away captures a wider audience (star appeal) many people would want to watch the film because he's so famous and has so many fans, many people might just want to watch the film because he's init, he begins to speak saying "there's something you should know about me", then cuts into him walking while holding a gun which hints the genre could involve some sort of action and says "I specialize in a very specific type of security". Once again a close up the gun then cuts to him saying "subconscious security". 

Cuts to a close up of another actor who replies "you talking about dreams?" everything else in this shot is blurred apart from him which means all the focus is on him and what he's saying. The background music is really up built, it keeps the audience alert, keeps them focused, the trailer then cuts to the directors name Christopher Nolan in white, bold science fiction font with a plain black background. It then blacks out and as the music makes that "Doom" sound it says "The Directors of The Dark Knight" in the same font as the directors name, this is really effective as The Dark Knight was a really successful film which many people enjoyed hence persuading them to watch Inception because people can also enjoy this film. The trailer then short shots of action scenes which would attract many people who like all that action with the music which creates all the suspense. Leonardo goes on to say "create the world of a dream" as the city looks as if it's folding up which is really interesting, thus attract the audience to watch the film.

Later on in the trailer shows a close up of Leonardo, close up's are really effective as it shows the facial expressions and in this case Leonardo looks worried, panicked which attracts the audience as they'd want to know what's about to happen. Throughout the whole trailer they've put really short shots which keeps the trailer alive as it would be boring having a shot that lasts up to 20 seconds on the trailer. Leonardo's goes on to say "I think I've found a way home" then shows him holding a woman which would be portrayed as his wife that maybe he lost when he was younger, the voice overs make you think "what does that mean?" it raises questions which is really successful for trailers because it keeps the audiences attention. The fact that they've shown Leonardo holding a woman is really effective as it attracts a female audience as well through the romance of those two characters. Another woman is shown in the beginning of the trailer which shows that whatever the men are doing, the women can do it which would attract a female audience as they'd want to be like the women, dominant. 

From then on the trailer is just amazing, the music contributes to the action, the action links to the music, Leonardo DiCaprio's name is shown thus attract even more people, then the trailer shows more action shots,  a shot where an explosive goes off thus attracting people who like those types of action films, Leonardo then says how you feel as if the dream is real until you wake up and you realize it was just a dream. This would confuse the audience therefore making them want to watch it just to understand what they mean, the film plays with your mind and the trailer hints that. You then see Leonardo shouting at someone, this shows his angry side which would attract more female fans of his, he shouts how it was his responsibility which makes the audience think well why is he so angry and what was his responsibility? It raises so many questions hence this trailer is so successful because it creates suspense. 

The trailer then shows more science fiction shots of building on the beach falling, people asleep spinning around in the air, this all makes the audience think what's going on? It confuses them thus attracting them to watch the film to then understand what everything's happening. Then the music makes that "Doom" sound and the name of the film comes up "Inception" in a clear science fiction font therefore clearly displaying the genre of the film. The shot changes to someone shooting and another man coming behind him with a bigger gun and shooting which has a better effect that the other persons gun, as the second man shoots the trailer cuts straight to "Coming soon" which is really effective because it's the last thing everyone sees hence it remains in their head for longer.

The website then opens with the front cover of the film poster which is synergy again though E-Media, the website promoting the Film Poster (Print). They've used 3 main colours, red, white and blue which is really effective as all those colours are vibrant and they all work together. Most of the actors are standing there holding guns which shows dominant representations of men, that men are more powerful hence they have to hold the big guns. Also, the title is in a big, bold red being the blue which shows contrast and the opposite of blue is red hence they work well together. All the characters names are placed on the top in red and white again behind the blue background. The music of the website matches the trailer therefore it keeps the dramatic suspense throughout the website as well as the trailer, also when you scroll over the buttons it makes that "Doom" sound which is clear continuity between the trailer and website.

Just on top of Inception is the Menu button, once you've clicked on that it opens 6 more options which are all typical codes and conventions of websites, first button is about the film once you click on the button it takes you through the city of Inception, as it's going through the city it shows you clips of the film which is really effective as it keeps them entertained, it almost flies through it all to get to the page I clicked on to show me the narrative of the film, as the narrative is being explained it also speaks about the institutional information and the director Christopher Nolan. This website is incredibly detailed, it also speak about each character and other films they've played in, it also speaks about them as actors and awards they've one. This is really effective as it would attract a wider audience through star appeal, reading about the actors awards and success would persuade them to watch the film as they're such good actors. The website also shows information about the crew, the people who made the film, as I said above this website has so much information about the film, if the audience have any doubts on the film - the website would clear those doubts, the graphics on the website as so clear, this website is amazing.

The second buttons called "Video" where it shows three trailer and the world premiere, to begin with, this is really effective as firstly it's synergy, putting the broadcasting media on the E-media which is cross promotion, it also attracts more people therefore a wider audience, overall I think the world premiere would attract people more as it's like the review, it promotes the film and you get to speak to the actors, find out how they felt making the film and so on. The three trailers all have the same effect, it's just they all have different feels which is what the audience want, before the audience watch the film they watch the trailers which keeps them entertained, it keeps the audience hyped up, keeps them interested.

The website also had a button named "Downloads" which means the film has spinoff's, which means even after the film's been shown, they still make money through spinoff's in this case they have screensavers from Inception for your laptop or computer. The last button is the Gallery which is basically images from the film, the first image is a close up of the main star Leonardo DiCaprio, obviously they'd want that to be the first image as Leonardo DiCaprio is so famous and you know if he's staring in the film, the film has to be amazing. The other images show a lot of the action or science fiction scenes which again would attract many people as they'd be attracted to all the action as it looks interesting.

Overall, I think the website is amazing, the button in the top corner allows you to make the website full screen which gives the audience the full effect. The website contributes to the film, it cross promotes though E-media and Broadcasting, there's games attached to the website which opens the audience age group more as children can play the games and feel as if they're apart of the film, all the action and science fiction. At the bottom on the website shows a facebook link thus attract teenagers through social networking sites, this film therefore uses all three platforms to the full to promote the film. 

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