Saturday 23 March 2013

#2 Case Study - Inception ..

Inception Platform Analysis .. 

Print ..


An example of a print media is the Inception film poster, they've used a establishing shot for the front cover which is really effective as the background is the city and towards the back the city lifts up, the image clearly represents Leonardo DiCaprio as the main star which is really effective as it's star appeal, he appeals to many people, a lot of his fans would watch this film just because he's staring init. Behind him are other famous people that have their own fans hence attracting a wider audience. From their facial expressions you can tell the genre's action/sci-fi. All the actors names are written on the top in red, Leonardo's name is written much bigger than the other names which shows just how important he is in the film. The title's written in s big bold red font behind a blue background which is really effective as red contrasts with the blue and makes the red standout. For a film poster this is really effective because the title is something the audience see straight away. 

The institutional information is written underneath the title in a blue font behind a dark blue almost black background, the information is really important however not as important as the title hence it's in small font on the bottom of the poster. The poster also has the Warner Bro. Pictures icon which is really effective as it's the company's identity hence it would attract people to go watch the film. The film poster is also shown on the website of the film which is synergy as the film posters being promoted on the website. This is quite similar to the Ill Manors film poster as they both contain the codes and conventions of a film poster however I think the Inception film poster is more effective as it would have been promoted much more than Ill Manors.  

The demographics of Inception would be around A and B's as the film's complicated, it requires the audience to use their brain therefore it would be too hard for uneducated people to understand, psychographics wise it would be Explores as they look for new things and this film is different, people might watch this film for entertainment and escapism which comes under the uses and gratifications, people might be tried of their  own problems hence might want to escape into a different atmosphere. 

Broadcasting ..


This is an interview with a man called Jeremy Jahns, he's very popular for giving film reviews, someone commented below on one of his interviews saying if Jeremy says the film is bad it must be bad which shows just how famous his film reviews are. He's behind a red background, he starts talking about Inception with the Inception film poster on the side, Jeremy explains how Inception saved people's faith in cinema's. He gives a really positive response to the film which is really effective as it persuades the audience to go watch the film. He claims that the film is one of the best ever made, because his tone of voice is so confident it really hints how good the film is. He doesn't speak about the characters however he mentions how excellent the performances of all the actors were, he gives all the actors credit which not only is effective for their careers but it also re-ensures the audience that the film is worth seeing. Obviously Leonardo DiCaprio is the main star so a lot of the credit goes to him, this fans also would make up a lot of the audience which is really effective. Reviews on youtube are really effective as it allows interactivity with the audience as they can leave comments and their own opinions on the film review. In some ways synergy is used as the film poster is shown on the broadcasting review. Other reviews of Ill Manors were also really positive, they both were given good feedback however Inception obviously had better equipment and famous actors who all have their own fans (star appeal). 

E-Media ..


This is a facebook page made for the film Inception, the page contains images of the characters, it mentions when their birthdays are, it also has video's that promote the film, then regular updates about the awards the film Inception has one. This is really effective because it persuades people to watch the film, after seeing how successful the film is they'd automatically feel the need to watch the film. The facebook page also shows other pages that are linked to the film that the audience can like, this therefore is really effective because it allows the audience to look at other important pages that the inception film likes. Underneath the name Inception is written the amount of people that have liked the page which works really well as it persuades the audience or people go watch the film because it's so good. The page also mentions the stars birthdays which is really effective as it gives the fans a chance to get involved and wish them happy birthdays, interactivity. Ill Manors also has a lot of interactivity which is really effective because it allows the audience to almost feel as if they're apart of the film. The producers for Inception wouldn't have needed to make a facebook page as they could afford proper promotion however a low budget film like Ill Manors would need social networking sites like facebook to promote their film.

No comments:

Post a Comment