Saturday 23 March 2013

#2 Case Study - Inception ..

#2 Inception Platform Analysis ..

Print ..  


This review is an example of Print Media, the Empire Magazine give Inception a positive review on the film which is really effective as it attracts the audience to watch the film, the review also gives credit to Leonardo DiCaprio for his performance in the film thus re-ensuring the audience and his fans that they film is a must see. The review is nice and short which again is really effective because it doesn't bore the audience, it cuts straight to the point which is what the audience want; however if the audience do want to read it in more detail they can click on the button that takes them to the full review. The audience can also rate the film and leave their own reviews on the film, their own opinions. On the top of the review the film is rated 5 stars and on the side the stars are explained, according to the explanations Inception's rated as a classic. Therefore, all the small elements that make up the review contribute to a wider target audience.

From the review, all the stars are represented in a positve away therefore helping them with their career. Leonardo DiCaprio however gets the most praise which is obvious as he's the main star, whichout him the film wouldn't be what it is today. This print review is really effective as it cross promotes (synergy) E-media in the sense that there's buttons which take you to the facebook and twitter pages of the film. Both Ill Manors and Inception had positive feedback from Empire Magazine which is really effective for both films.

Broadcasting ..


This movie premiere is an example of broadcasting media, the fast cuts and sound effects in the beginning of the premiere are really effective as it straight away grabs the audiences attention. The premiere interviews the actors and the director asking them questions about the film and how they felt. As the actors speak, their name comes up with their role or contribution to the film, for example the Director Christopher Nolan is the first to be interviewed and his name and contribution to the film comes up which works well for the audience as they might not know exactly what role the actors have in the film for example.

In this review the actors aren't represented in their character roles but really themselves, who they really are which is really effective for the the audience as they get to see what the actors are like in real life and how different or similar they are to their character roles. The movie premiere (broadcasting media) cross promotes with E-media as it's broadcasting on "E" which is also a website that the audience can visit for more information on the film. Also, the premiere's shown on youtube hence linking it with E-media, synergy. The audience have the chance to get involved and give their own opinion on the film, interactivity. Again comparing this premiere with the Ill Manors premiere, Inception's premiere's located in Hollywood and Ill Manors was located in London obviously the premiere for Inception's would be much more expensive to Ill Manors.

E-Media .. 


This fan made video is an example of E-media, E-media allows the audience to get involved with the film thus attracting them to watch the film. The video is about Inception's ending and how it should have ended but with a lot of comedy involved thus amusing the audience. The video starts with the man falling asleep and needing to use the bathroom. A train then goes past and he doesn't need to go toilet anymore. The video links back to the real film through the whole video. Further on in the video a character from Ellen Page's previous movie Juno comes in the dream which could attract many people who enjoyed that film when it was new. It also just make's people laugh which is really effective because it attracts the audience, the target audience for that film Juno is also similar to the target audience of Inception.

The fan made video represents the characters in a different way, a lot of the lines Leonardo DiCaprio says in the video links back to the film hence portraying the same type of man in the film; however the other characters are represented in a funny, more interactivity way. As it's a cartoon it's more likely to attract children, as the film is rated 12A, the fan video is probably aimed to people around that age. The fan video is really effective as it attracts many people however it doesn't cross promote to any other platform therefore lacking the full use of attracting a wider audience. Ill Manors however cross promotes in anyway possible, from the film trailer which is broadcasting being on the official website of Ill Manors which is E-media.

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