How are representations constructed across the 3 platforms?
How are characters/stars in the film represented in:
Print Media, print promoting the Ill Manors album produced by Ben Drew. On the album, Plan B's sitting on a wall with a hoodie, straight away that connotes street life and young youths which are some dominant sterotypes of how teenagers are portrayed in the media nowadays; however in other print products when Plan B wears suits and is dressed smartly he's represented in a more formal, well mannered man. Plan B has a cigarette in his hand which he is in the middle of smoking, the producers used Mise-en-scene though props really effectively here as it represents Plan B as a hoodrat, maybe someone who hasn't done well in life, someone of a lower class. Towards the ending of the film Plan B's shown driving the taxi, the audience don't see his full face but just this eyes (cameo) which is unfortunate as the characters facial expressions say a lot about their character however it still creates excitement and enigma codes.
Broadcasting media though interviews doesn't really represent the actors in their characters but who they really are. Riz Ahmed and Anouska Mond speak about their roles in the film and how they were portrayed. In the film Anouska's represented as a prostitute, prostituting for money to then go and buy drugs thus creating stereotypes of women who live in council estates and wearing revealing clothes which makes the audience think females nowadays are represented in that negative way. Riz's a young male in the film whose a drug dealer but you can tell from the way he is he's been forced into all of this maybe from his upbringing. All the male's in the film are represented as the dominant characters and the woman are used and abused by them, this is a dominant representation for men to be more powerful than woman and woman are below men.
E-media, teaser trailer which is promoted on YouTube, Youtube promotes both the film and the album which is cross promotion (synergy) to attract a wider audience to both the film and the album. The teaser trailer has a link which takes you to Plan B's music video which then gives the audience a chance to find out more about the institutions of the film. As the trailers a teaser, it's only 10 minutes long however that's really good because it attracts the audience to want to watch the film in the cinema to then find out what the film is about (narrative). Towards the ending you see police men handling a bunch of loud teenagers which is a dominant representation of how teenagers are represented, loud and dangerous.
Now look at what values and ideologies are communicated within these representations
Ben Drew uses his film to put across his message about young teenagers and society not caring about them because they're brought up in less wealthy areas such as council estates with no education. From interviews with Ben Drew the audience get to understand his ideas and values for the film the audience get to understand whys he's represented the characters in a certain way. He also explains why he made the film, to make a difference in society, because of the media young kids are portrayed in a negative way. Plan B uses his film to create awareness of council estates and to prove that most of the stereotypes made about young kids from the media aren't true.
Now think of how the film communicates with audiences across the 3 platforms
Ben Drew uses his characters to communicate with the audience as many people from the audience can relate to the characters, a lot of the stereotypes in the film have been broken which is what Plan B wanted
to achieve. All most all of the characters in the film come from poor backgrounds and are from a working class background which is exactly what Plan B wanted because he wants the audience to be able to relate to them and that cannot be achieved with famous, rich actors.
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