How are texts in the three platforms constructed?
How is the film promoted through print, broadcasting and E-media?
The producers promote this film really effectively through billboards, posters, magazine reviews on the film and album, articles and others, this therefore allows the audience to research the narrative of the film to then go watch it. Having reviews such as:
Helps the audience understand if the film is worth watching or not. Print media I don't think is as successful as many teenagers and young adults go online, a lot of the newspapers are now also put online because people don't read newspapers, especially the audience made for Ill Manors. This review has all good feedback on the film, explains how the film is all true and is something everyone should watch, the website also speaks about the film, where it was set and some of the characters in the film. From reading the review many people would be attracted to watch this film especially if they can relate to some of the characters or if they like these sorts of genres. The review also speaks about Plan B's past, when he was smaller and how a lot of Ill Manors is based on real events. The websites also contains links to twitter and facebook which also works well because it attracts teenagers and young adults.
The producers have made so many broadcasts to promote the film Ill Manors for example, the DVD made into blu ray, chat shows like the Jonathan Ross show, the red carpet premiere and others. This all helps promote the film as it attracts people to if not go watch it but to research it and find out what it's about to then go watch it. Listening to chat shows or in this case a concert is really effective as it appeals to the audience. This concert helps not only promote the film but also the album which is called synergy where Plan B uses his music career to promote his film. Plan B raps all his music from the Ill Manors album which therefore informs the audience about the film and some of the characters which therefore attracts a wider audience as many people might be able to relate to the characters. On another point, other broadcasts which helped Plan B promote his film for example, the Jonathan Ross show which is interactive and thus is really successful as it involves the audience which is really effective as it therefore shows Plan B what the audience think of the film which is really important as the film is made for them. The red carpet premieres are also really effective when promoting the film as it shows how good the film was, the characters are introduced which also appeals to the audience, especially if the characters have their own fans (star appeal) because of past successful films.
Using E-media to promote to a younger audience is really successful as the internet is something all teenagers and young children go on. The genre of the film which is a low budget urban drama also connotes why promoting the film online would be really effective. Plan B for example has social networking sites such as facebook and twitter promoting his film which by itself is really effective as it appeals to the right audience and it's completely free and as the film is low budget they wouldn't have had enough money to promote in the same way as a big Hollywood blockbuster. The website is based on the album, all the links on the top are based on the album or the film which is cross promotion (synergy). On the top corner of the website are small links to facebook, twitter and youtube, this is really effective as it links the audience straight away to other E-media promotional sites.
Now look at each platform individually, what type of media language does the platform use? Identify the codes and conventions of that platform. Think about how that platform uses genre codes. Are there any similarities or differences in the way the film is promoted within the platform?
Typical codes and conventions of print media, interviews, reviews of the film which provides information on the narrative, the genre, the cast and certificate. A lot of the interviews include famous star or directors, this allows the audience to get to know the stars of the film, interview with the director would give the audience an insight to the background of the film thus attracting a lot more people. Reviews of the film would contain images of the film which would attract many people as the images look interesting thus attracting the audience to find out what the films about to therefore go and watch it. A lot of print media is targeted at an older audience as they'd prefer to read whereas a lot of E-media would be attracted to a younger audience. All the print media's made are used to targeted different audiences, for example articles from the Guardian would be attracted to an older audience whereas a review on the album would most likely be attracted to a younger audience, an audience that would listen to that genre type of music.
Typical codes and conventions of broadcasting would be TV shows, chat shows, background clips on the making of the film, Both radio and TV usually offer an exclusive interview alongside clips from the film which would attract the audiences attention. Broadcasting also includes interactivity with the audience which is really good feedback because then Plan B get to know how the audience feel about the film.
Typical codes and conventions for E-media would be instant offering interaction with a rang of video clips, blogs, audio articles and competitions, all these examples are made to attract different audiences to then go find out what the film is, once they understand the narrative they'd be more persuaded to watch the film. All the platforms put together help gain a wider audience of different ages but mostly targeted at the age group of 18-32 years old, because the film is promoted through all media platforms a lot more people would be attracted to watch it, a lot more people would be aware of the film.
When thinking about promoting Ill Manors, a lot more of E-media was used as the target audience for the film are more attracted to the internet than print media, broadcasting platforms promote the film through Plan B with interviews and chat shows with him which basically gives us an insight of Ill manors and Plan B's believes and ideas of the film. E-media promote the film through the album, so many websites are based on Ill Manors website and the background of the album, because the album is linked to the film it's cross promotion, the albums used to promote the film through E-media (synergy). Lastly, print media promotes the film through reviews of the film, this then attracts the audience, if the reviews are all positive it persuades the audience to watch the film.
Typical codes and conventions of broadcasting would be TV shows, chat shows, background clips on the making of the film, Both radio and TV usually offer an exclusive interview alongside clips from the film which would attract the audiences attention. Broadcasting also includes interactivity with the audience which is really good feedback because then Plan B get to know how the audience feel about the film.
Typical codes and conventions for E-media would be instant offering interaction with a rang of video clips, blogs, audio articles and competitions, all these examples are made to attract different audiences to then go find out what the film is, once they understand the narrative they'd be more persuaded to watch the film. All the platforms put together help gain a wider audience of different ages but mostly targeted at the age group of 18-32 years old, because the film is promoted through all media platforms a lot more people would be attracted to watch it, a lot more people would be aware of the film.
When thinking about promoting Ill Manors, a lot more of E-media was used as the target audience for the film are more attracted to the internet than print media, broadcasting platforms promote the film through Plan B with interviews and chat shows with him which basically gives us an insight of Ill manors and Plan B's believes and ideas of the film. E-media promote the film through the album, so many websites are based on Ill Manors website and the background of the album, because the album is linked to the film it's cross promotion, the albums used to promote the film through E-media (synergy). Lastly, print media promotes the film through reviews of the film, this then attracts the audience, if the reviews are all positive it persuades the audience to watch the film.
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