Film Media in context ..
How does the industry promote the film to audiences using:
Print media ..
This billboard is part of the print side of the platforms. The title to begin with is big and bold, in capitals which are really effective as it pulls the audience's attention from far which therefore attracts the audience to watch the film. Also, people who see the billboard might find interest, having the title in big bold font helps the audience to go home and research it thus find out what it's about to then go and watch. The release date hasn't got the best placement however as it's one of the only things in red behind a black and white background, this is really effective as it stands out and captures the audience's eyes. The release date is really important as it gives the audience the time of when it's coming on. The image is of Plan B smoking sitting on a wall with a skyline view of estates. The image is really effective as it narrows the narrative down completely. Showing Plan B on the front would attract a lot of his fans, this film also helps Plan B to become more known within the music industry using cross promotion (Synergy). He uses mise-en-scene through props really well with Plan B smoking as it hints the film genre isn't going to be something for children but about real life, the other image on the side is used as weapon because it's sharper than a knife and it's used to line up cocaine and other drugs. Having this in big bold red not only hints what type of film this is but also pulls the audience's attention, especially people that have used this weapon before.
Broadcast media (TV/Radio/DVD) ..
Jonathan Ross introduces Plan B as a multi-talented - singer, song writer, actor and also a movie director which he also wrote, he describes Ben Drew as the most interesting artist around, this attracts many people into listening to his music which is really good for his career. The Jonathan Ross show is a hit TV programme and for Plan B to get such a good compliment helps him become more famous and well known. Plan B believes rapping is poetry and there's a big mis-conception about hip hop music because of the way it's sold in this country. Ill Manors and the new album, many people have started to listen to it because it's ironic, it allows people into the real world of hip hop - didn't believe his album could go number 1. H explains how music brought him up and hip hop raised him. Plan B feels that the kids in his high school are disadvantaged as the kids haven't has a good education which makes them feel like they're not worth anything and when they walk out of school and see what the media says about them that they're not worth anything that teenagers are chavs and scum. Society read the newspapers and believe kids are bad and when they come across a teenager they already have s preconception about them. Plan B speaks about his hero's and who he looks up to, The prodigies, Liam Gallagher, Roy Lichtenstein, Michael Cane and someone really important to him since he was a child Rolf Harris, he explains that when Rolf Harris spoke to him he had tears in his eyes and told Plan B that he inspired him to write music again. Plan B explains the experience as overwhelming, strange and surreal.
E-Media ..
"NME First For Music News" is a website made just for music news and other information occurring music. Plan B made the album "Ill Manors" the website then wrote an article about it and gave it a rating of 8/10. Underneath the name Plan B - Ill Manors it says "A good move to gritty narrator of inner-city deprivation." The website also has a link to Amazon where you can go buy the album which is really effective as it attracts people who read the news on this website all the time. People who find the article interesting or is curious about the album can then easily go and buy it. Underneath the album image there's information about the album, the release date which is important ad I mentioned above, the producers which brings many fans, people who like Plan B's other album, the information also contains the label which is Atlantic, this could attract a wider audience as many people might like that label because of it's previous work. The website speaks about Plan B's last album "The Defamation of Strickland Banks" and how it was a soulful, concept album which made Ben Drew a commercial success. Then his second album which is a compliment to the film Ill Manors. The album and film both speak about young peoples lives and what they go through, the songs move back and forth across generations explaining the story but from different points of views. For example "Deepest Shame" which is based on the character Michelle in the film, who was abused as a child and is now prostituting for spare change or Chris in "Drug Dealer" who was forced to hang out with the ex-FN supporters while his mother had sex with the dealer for drugs. They're all victims of their environment "enslaved in their circumstances." Then the rest of the songs speak about the characters of David Cameron and his "rubbish work". The website argues if you've suffered from similar stories then listening to the album might not be recommend but Plan B believes it doesn't matter as music should make you think. The underneath they ask you to rate the album which I think is really effective as it gets the audience involved (interactivity) and Plan B gets feedback on his album from the people that actually matter as they're listening to it. Finally on the website there's a clip behind the scenes of Ill Manors and Plan B explains that with the album he was supported, many people helped him but the film he had to work alone because he didn't have experience. Underneath is a behind the scenes Ill Manors making where he starts to explain how he had support with the album because he already had experience however when it came to the film no one wanted to take a chance on him because he didn't have much experience. Overall the website is really effective because it gives the audience a say, it analyse the album and each song, it has a lot of information which is really helpful when wanting to research the film and the album and since it's a website about music it's more reliable.
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