Analysis of Reebok Advert ..

 

Analysis of Reebok Advert ..

Colour ..

• The colours are mainly grey and black which connotes a negative and serious mood.
• I don't understand why an advert would use such colours as the advert is meant to be persuasive and attract the audiences' attention.
• Connotation- the use of dark colours could represent his past life and how he's changed his life for the better and now he's a famous rapper.
• The colours could reflect this faults that got him into trouble.

Framing ..

• The text is placed on top of the image.
• The text explains what kind of environment he's from which explains the finger prints underneath.
• The finger prints could connote that his life wasn't an easy one but now he's changed. 
• The image is normally associated with when you get arrested and they take your finger prints for identity.
• "I am what I am" shows he doesn't care how he's portrayed as long as his audience know who he is also; "I am what I am" is a strong bold statement which could really work for advertising because it will remain in the target audiences' head.

Composition ..

• The picture of 50 cent is on the left hand side and on the right is an image of finger prints which represents the finger prints they take then people get sent to jail.
• The layout is straight forward and simple which connotes that anyone can have this product Reebok are trying to sell.
• A simple layout could work or fail and I think in this case it works as the simplistic highlights and brings all the attention to the actual advert.

Size ..

• The size of the writing "I am what I am" is bigger than the rest of the writing on the advert which displays that that statement is the title or main heading on the advert.
• On the top, what 50 cent says is also bold however the size shows it's not as important as the Heading "I am what I am".
• Underneath placed on the bottom is the Reebok logo which I don't think works well because it’s not very noticeable which means people can't recognise that the advert was made by Reebok.

Type of Shot ..

• The picture of 50 cent is a close up
• Close up's are good when you want the audience to recognise the person on the advert because it could attract many fans if the person is a popular well known celebrity.
• In this case 50 cent is famous and has many fans which are good for Reebok because it means if 50 cent is wearing their product then so does everyone else. 
• The finger prints is a bird’s eye view shot which means you can clearly see the image and all the detail. 
• This is a good way to catch the audiences' eyes because if there in a hurry and only see the advert for 10 seconds they get the message straight away.

Subject Matter .. 

• The subject of the finger prints with what 50 cent says on the top shows how he began having a dangerous life but now has changed it for the better
• I think Reebok wants to portray that anyone can wear their products and anyone can change, it’s never too late.
• I think the people that would mainly be attracted to this would be the ones with hard lives or the ones who always get themselves into trouble. 

 Setting ..

• The picture of 50 cent has a plain black background which is good because all the focus is on him and the audience doesn't get distracted with the background.
• The image of the finger prints has no background in the sense that the main image is the finger prints. 
• I don't think they worried much about the settings because they had other priorities which would help them sell their image.

Lighting ..

• The lighting isn't very bright which dulls the atmosphere and creates a negative mood like the colours.
• However the lighting touches his face slightly which could symbolise the change he has made.
• The director uses Mise-en-scene really well here because the only lighting shown is the one on his face which brings all the attention to him.

Pose ..

• 50 cents facial expression highlights the serious mood.
• He looks angry as well as serious which connotes that he's finally taking his life seriously now and the change he made shows that.
• The shot doesn't show whether he's standing or sitting, it's a close up to his face which shows they want to concentrate on his face.