Analysis of a Media Advert ..

Media Analysis ..

The image is of a skinny, beautiful woman in a relaxed and calm position wearing a floral white dress with dark flowers which adds to the calm and relaxed feel. The colours again also help the calm and relaxed feel because they've used colours like cream and white. This has a negative representation that women should be skinny and as beautiful as her. This could crush women's confidence but on the other hand make the audience want to buy the perfume so that they can start to look as good as her.

Abby Lee Kershaw is a very famous model who has worked for Gucci in different adverts so she is well known and she has a lot of fans, this is really good for advertising because it shows that her fans will want this product because she wears it. Finally, the background of the image is in the sky, this could be because Gucci want you to feel as if you’re in heaven once you've worn the perfume. I personally think it goes overboard with that and it also bends the ASA guidelines; however the audience may believe it’s true that if they have that perfume they will feel as if their floating on clouds. 

The text "Flora by Gucci" is placed on the bottom corner which in my opinion isn't a good way to advertise the perfume. The text is what gives the product the identity and the recognition. However the black font colour in front of a pale background really works because it brings all the attention to the text which is what the audience need to read. The style of the font works with the advert because it looks elegant which attracts women's attention, all women want to be elegant and Gucci wants women to feel as if they need this perfume in order to be elegant. The style in addition, adds to the flora theme this advert has. Also, next to it says "The New Fragrance" which attracts more attention because all women want the next best thing. Having it in capitals makes it seem really important which is good because you want women to think it’s a new fragrance which I need to have.  

The bottle is placed on the bottom corner which I think doesn't matter as much as the title because the bottle  on its own stands out as it has a crystal look to it, this therefore would attract more women because the bottle looks aesthetically pleasing. The bottle is one of the main selling points when it comes to perfume adverts because it’s what persuades the women (audience) to buy it. The title again is written on the bottle to give its "identity" which is clever because it makes the audience remember it a Gucci perfume. Finally, underneath the bottle there's a hint of burliness which means all the attention goes on to the bottle thus making the audience fall in love with the bottle which then leads to them wanting to buy it.